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The What, Why & How of Brand Licensing In Japan 🇯🇵

By Business In Japan on October 18, 2021 12:00 PM JST

Who is there?

Jason Ball, Roger Berman, Hiroe Foster, Frank Foley

What's up?

Expert 🇯🇵 Japan licensing business execs. Roger Berman, Frank Foley & Hiroe Foster discuss what licensing is, why brands are licensed, and how they mostly get it right (and at times wrong!).

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